Four Lenses of Analysis
To facilitate this understanding, one way is to use ==the C.A.M.P.S. Method==, which includes four lenses through which students should analyze the texts:
Purpose: Determine the author’s intent and the reasons behind their writing.
Style: Analyze the choices writers make to convey their messages.
Audience: Consider how readers might respond and the effects of language on them.
Context: Make educated guesses about the circumstances surrounding the text’s creation.
Brainstorm
create two lists in columns: one for Style and another for Purpose.
Analyzing Purpose
The concept of purpose compared to a pyramid of analysis.
At the base, texts aim to connect with readers.
The next level identifies a core problem, such as the underappreciation of nurses in an NHS recruitment ad.
At the top, texts propose solutions to these problems, like encouraging recruitment into nursing.
Making connection
Consider: 1. what emotion the authorial choice evoke in relation to purpose. 2.
Here are targeted ways to help students connect identified styles with the purpose of a text:
- Emotion: Consider the emotion each stylistic choice brings out and link it to the purpose.
- For instance, bright colors evoke happiness or comfort, which may support a purpose of showing the job as fulfilling or appealing. Repetition in a slogan might evoke confidence, reinforcing a sense of reliability or responsibility.
- Reinforcing Themes: Look at how style choices reinforce key themes related to the purpose.
- If the purpose is to showcase stability, a balanced composition with structured lines might mirror this by creating a feeling of steadiness. Similarly, symbolism (e.g., a cross symbol) could subtly reinforce themes of compassion or care.
- Audience Appeal: Think about how the style might directly appeal to the intended audience’s interests or values in support of the purpose.
- Inclusive language like “we” fosters a communal feeling, appealing to an audience that values collective action or support, which can align with a recruitment purpose.
- Tone and Seriousness: Link the tone directly to how the author wants the audience to view the topic.
- For instance, a professional tone can emphasize responsibility, suggesting the role’s significance to persuade an audience to value or even pursue that career.
- Evoking Sympathy or Aspiration: Use subject choices (like children or trusted figures) to connect with emotional purposes.
- If the purpose is to elicit sympathy, portraying a nurse with children creates a nurturing image, which can support recruitment by appealing to the audience’s empathy and desire to make a difference.
Example
Style: 1. symbolism(forming a cross->hint holinism of the job, pathos) 2. composition(balanced composition, 3 vertical lines and one horizontal->stableness and sense of power) 3. Color pallete(bright, saturated->audience feel happy->suggest the job is a happy job, pathos) 4. slogan(repetition->show power of the nurse and responsibility) 5. subject selection(Children and nurse->pathos, appeal of sympathy) 6. perspective(using ‘we’ -> sense of community, what we are doing in the present) 7. sense of profession and responsibility in tone
Purpose: 1. problem: underappreciation of nurses 2. solution: to recruit nurses 3. audience: British people who are interested in care jobs
| Style | Purpose |
|---|---|
| 1. Symbolism (forming a cross to hint at holiness of the job, pathos) | a. Problem: underappreciation of nurses |
| 2. Composition (balanced, with 3 vertical lines and one horizontal to convey stability and power) | b. Solution: to recruit nurses |
| 3. Color palette (bright, saturated colors to make the audience feel happy, suggesting the job is fulfilling, pathos) | c. Audience: British people interested in care jobs |
| 4. Slogan (repetition to show the power and responsibility of the nurse) | |
| 5. Subject selection (children and nurse to evoke pathos and appeal to sympathy) | |
| 6. Perspective (using “we” to create a sense of community and shared purpose) | |
| 7. Tone (professional and responsible to emphasize the serious nature of the role) |
1c: appeal to the audience(mostly Christian) 6b: evoke a strong sense of pride to the audience